Event & Webinar Promotion
Automated event promotion sequences that drive registrations, attendance, and post-event engagement.
Challenges
- ✗Low webinar attendance rates (25% of registrants)
- ✗Manual follow-up for no-shows
- ✗No post-event nurture to capture value
- ✗Inability to segment by engagement level
Solutions
- ✓Countdown sequences with increasing urgency
- ✓Automated reminder chain: 1 week, 1 day, 1 hour
- ✓No-show follow-up with recording access
- ✓Post-event nurture based on attendance behavior
Results
- ▲Registration rates up 42%
- ▲Attendance rate improved from 25% to 58%
- ▲No-show conversion to recording viewers: 67%
- ▲Post-event pipeline generated: $890K
“Our webinar program went from a cost center to our #1 pipeline source. DripCraft's automated sequences handle everything from invite to follow-up.”
Tom Bradley
Events Director, GrowthCon